Start-Up Showcase Winner

Name: Martin Blinder

Title: Founder/CEO

Company Name: TICTRAC

Website: www.tictrac.com



Tictrac

Tictrac is a Lifestyle Design platform that empowers people through their own data.  Tictrac syncs with over 40 different services like Runkeeper, Withings, Digital Calendars, Email, Foursquare, Facebook, Stock Market, Twitter, Last.fm and more, to serve as a hub for personal insight and improvement.  Tictrac users can organize their data into personal dashboards that suit their lifestyle needs and subscribe to different lifestyle projects like Holiday Saving, Weight Loss, 10k Run Training, Child Development, Migraine Management, and many more.  Tictrac offers a unique opportunity for brands to become transformational in the lives of their customers by personalising their content based on a user's specific data.   For example, Gatorade can help people run their first marathon, Huggies can help parents to best raise their children, American Express can guide card members to get the most out of their everyday.  In return, brands are able to generate a massive amount of data on the behaviour, interests and needs of their customers.

Biography

Martin is Founder and CEO of Tictrac, a Lifestyle Design platform that empowers people through their own data.  Martin and Tictrac have been featured three times in Wired, in addition to the BBC, CNN, GigaOm, Marketing Week, Technology Review, Wallpaper and GQ Magazines.

Prior to launching Tictrac, Martin was Partner at Essence Digital, Heading up the Creative business.  Martin led the strategic planning for the agency, working closely with clients such as Google, Expedia and eBay.  Prior to Essence, Martin was a Founding Partner of Bloom Consulting, a strategy and innovations consultancy, where he developed major brand and product innovation initiatives for clients across Europe.  Martin has directly advised Prime Ministers and other government officials on innovations strategy, and worked to help expand product categories for companies including Telefonica, Diageo and Coca-Cola.

Previously, Martin successfully launched ‘tuhipoteca.com’, one of the first online financial services sites in Europe.  He was part of the founding team, and led Corporate Development.  'Tuhipoteca' was acquired by a pan-European competitor in 2001.  In 2005, Martin was honoured among the 100 most innovative people in Spain by Emprendedores Magazine.

The Pitch

'The World According to You'

We're increasingly generating more data in our daily lives, thanks to the mass proliferation of apps and devices.  In its aggregated form, this data can enable precision personalisation of content based on an individual's lifestyle needs, creating content channels that adapt to each individual's lifestyle data.  This data also tells a valuable story of consumer behaviour, consumption and interests, and can provide a degree of understanding of true consumer demand beyond that of anything we've seen before.